Category Archives: Sales & Leasing Techniques

Ditch the Pitch and Create Value

Now that busy season is complete, you have time to review with your staff what did and did not work this time around. This is great as it will allow you to clean up your pitch to make sure it…

Posted in: Sales & Leasing Techniques, Uncategorized |


10 Leasing Hacks in 30 Minutes

Your ultimate goal should be to convert your prospective leads faster and maintain a thoughtful relationship with your residents. Here are 10 hacks to make reaching that goal easier.

Posted in: Sales & Leasing Techniques |


Overcoming Uncontrollable Community Weaknesses

Objections are rarely great news, but they indicate interest and are an opportunity.  As leasing professionals, it is our job to find opportunities in every situation, even the difficult ones.  We all want to be as customer centric as possible….

Posted in: Sales & Leasing Techniques |


Stand Out From the Crowd During Leasing Season

Leasing season is here!  It is your time to shine and stand out from the crowd.  And the fact is that simple and effective follow up is a simple way to do that. Did you know that 48% of sales…

Posted in: Sales & Leasing Techniques |


5 Reasons to Resuscitate the Pen and Paper

When was the last time you received a handwritten letter in your mailbox? Today’s typical home receives a personal letter about every seven weeks. According to the U.S. Postal Service the striking decline in letter-writing is “primarily driven by the…

Posted in: Sales & Leasing Techniques |


First Impressions

It’s that time of year again, the insanely busy leasing season. We all know our first impression is critically important. This includes things like curb appeal, the scent in the office, and the cleanliness of common areas, but do you…

Posted in: Sales & Leasing Techniques |


Overcoming Objections

In sales, the word objection can feel like rejection. It is easy to become so passionate about what you are selling that you feel rejected when your prospect presents you with an objection. However, objections aren’t a bad thing. If…

Posted in: Sales & Leasing Techniques |


Overcoming Community Weaknesses

Admitting your weaknesses, let alone talking about your weaknesses, can be difficult! But as the old saying goes, the first step is accepting it. The challenge is that with weaknesses specific to your apartment community come prospect objections. Although objections…

Posted in: Sales & Leasing Techniques |


How to Follow Up On Your Sales Presentation

When was the last time you experienced amazing follow up – whether you were the one following up or someone was following up with you – and that amazing experience led to an immediate sale? These experiences can be rare,…

Posted in: Sales & Leasing Techniques |


Are Objections a Bad Thing?

Believe it or not, objections are not a bad thing. If your prospect raises an objection, that’s a good sign. That means they care enough to ask questions. And, the fact that they are talking out their concerns means they…

Posted in: Sales & Leasing Techniques |


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