Category Archives: Social Media Marketing

Crisis Management

Crisis happen; it’s inevitable. An unfortunate event takes place that affects your brand and it winds up being aired on the news for all to see. Now, with social media in the mix, crises happen more often because customers are…

Posted in: Social Media Marketing |


Why You Shouldn’t Ignore Social Media

When you want to discover a new brand, restaurant, or any place of business, would your prefer to call and ask them your qualifying questions, or would you rather do a quick google search to see what the web recommends?If…

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What Your Residents and Prospects Want on Social Media

Social media is crucial for any business, but it plays an even more significant role in multifamily. Social media gives prospects a virtual tour of your community and allows them to get to know you through the voice of your…

Posted in: Social Media Marketing |


How to Utilize Your Advocates

Your customers and residents are more trusted than any other source when it comes to making purchasing decisions. This even includes your community website.  Advocates are 50% more influential than the average customer. They are those happy customers that are…

Posted in: Social Media Marketing |


How Do You Make Your Reviews Work For You?

What if you could get your reviews to do the leasing for you? Whether you realize it or not, reviews are already playing a huge role in the sales process. For example, do you know that 84% of millennials say…

Posted in: Social Media Marketing |


Reporting Social Media ROI

When social media becomes a business initiative, reporting ROI becomes an expectation. A sometimes overwhelming expectation. Unlike traditional marketing, there is almost too much data. The old rules don’t apply, and reporting ROI no longer fits into a perfectly consistent…

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Are You Prepared To Handle A Crisis?

During a crisis, the best thing you can do is the right thing. The second best thing is the wrong thing. And as you can probably guess, the worst thing you can do is nothing.

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How to Write a Social Media Campaign

47% of Americans say Facebook is their #1 influencer of purchases (Search Engine Journal). That is a big number, right?  This just reminds us that it is more important than ever to use social media with a strategy and a…

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Do Something

Using Your Reviews as a Marketing Tool

84% of millenials say consumer-written content on brand sites influences what they buy (Social Trends Report 2013). As you have probably experienced, reviews play a huge role in the apartment search process. Prospects don’t choose an apartment without reading apartment…

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tips to manage social media burnout

5 Simple Tips to Manage Social Media Burnout

The problem with social media is that it is ALWAYS on.  It is exhausting!  As a social media professional or as any business person who uses social media, it is far too easy to get enamored with always knowing what…

Posted in: Social Media Marketing |


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