Tips and Resources for Onsite and Community Presentations
TRAINING TIPS INCLUDED ON OUR SHOPPING REPORTS
Ellis now offers our Customers training tips to help them improve their leasing performance and effectiveness. On each Shopping Report you will find Training Tips corresponding to that area of the Shopping Report. You can click thesymbol next to selected report questions for online audio and written leasing pointers.
GREETING! MAKE A POSITIVE FIRST IMPRESSION
Use the 5 S’s of Greeting to ensure a positive first impression!
IDENTIFYING THE TRAFFIC SOURCE OF YOUR WALK-IN PROSPECT
Determining the precise traffic source of ALL rental prospects is a critical part of your comprehensive marketing efforts. Learn more.
Learn effective techniques for overcoming objections with an onsite presentation.
ONSITE PRESENTATION VIDEOS
With Ellis’ video-taped Mystery Shops, you can gain audio and visual insight into how your leasing presentation is viewed by the prospect and learn more effective ways to present your community.
RESPONDING “FAIRLY” TO “FAIR HOUSING”
Whatever your role, you must be familiar with the federal Fair Housing Act and other applicable state and local fair housing laws. This knowledge is not only critical to prevent costly violations, but it also leads to good business practices.
CLOSING… THE BOTTOM LINE! ARE YOU REALLY CLOSING?
The closing question or request in your leasing presentation is that direct, or sometimes indirect, invitation to the prospect to put their money down and apply to become a new Resident RIGHT NOW!
Follow Up! If You Don’t Get the Lease the First Time, Keep Trying Until They Tell You, “Back Off!”