Apartment Training Seminars

Our apartment training seminars main goal is about Resident Retention, and our property management seminar topics include basic leasing, lease renewal strategies, and marketing and teamwork, as well as programs for middle management and maintenance personnel. All our presentations can be customized to fit your company’s specific policies, philosophies, and corporate culture. We design our apartment training to make a measurable difference while also being educational, motivational, and downright fun.

Seminar Topics

Choose from a variety of Seminars designed to help apartment leasing and property management professionals conquer challenges faced in daily operations and leasing.

  • LEASEMAKERS¬© – Basic Leasing Seminar
  • Powerful Telephone Techniques
  • Really Revolutionary Lease Renewal Strategies
  • The Service Technician as Leasing and Renewal Consultant
  • Success Through Teamwork
  • The Resident is Not the Problem
  • Big League Marketing on a Little League Budget
  • Apartment Dollar and Sense
  • Don’t FREAK OUT About Fair Housing – Avoiding Costly Discrimination

“LEASEMAKERS¬©” – Basic Leasing Seminar

This six- to seven-hour apartment training presentation is jam-packed full of the leasing fundamentals that will make your on-site leasing professionals successful. From telephone to closing, LEASEMAKERS highlights the critical components of an effective and productive leasing presentation. Best of all, the Seminar promotes “Relationship Leasing,” a sales style that respects each rental prospect as a person with unique needs and wants, not simply a “piece of traffic” or the next leasing commission. LEASEMAKERS works! We’re so sure of its effectiveness; we offer a money-back guarantee!

Powerful Telephone Techniques

Thousands of apartment mystery shopping reports have proven that the telephone is by far the weakest part of most leasing presentations. Yet our study indicated that on-site professionals with outstanding telephone skills had a 90% chance of having equally effective on-site leasing skills. POWERFUL TELEPHONE TECHNIQUES is a four-hour presentation that focuses on both beginner and advanced telephone leasing skills. Participants will learn how to turn the telephone into their most powerful leasing tool. You will see significant improvements in the on-site leasing, too, simply because of the increased awareness of these POWERFUL TELEPHONE TECHNIQUES. Considering the cost of advertising and making the telephone ring, can you afford to have on-site people with weak telephone skills?

Really Revolutionary Lease Renewal Strategies

With the cost of an average Resident turnover as high as $3,000, the concept of Resident Retention must be more than “lip service”. This four- to six-hour presentation explains the factors that make apartment Residents want to STAY LONGER. Rather than community newsletters, Resident parties, Resident appreciation day, and other money wasters, REALLY REVOLUTIONARY LEASE RENEWAL STRATEGIES focuses on the four fundamental items that our Residents really want! The Seminar begins with the economics and financial justification for a solid Resident retention program. This is followed by an extensive discussion of how to use the entire term of a Resident’s lease to cultivate the lease renewal. We end with some concrete lease renewal strategies, including two specific lease renewal programs. These strategies are effective even with aggressive rental increases! REALLY REVOLUTIONARY LEASE RENEWAL STRATEGIES will challenge the traditional lease renewal efforts and procedures of the apartment industry and introduce a number of new renewal strategies that focus on flexibility and solid economics. The foundation of the Seminar is simple: whatever renewal strategy can most enhance the value of the property is the RIGHT strategy. This one will stretch the brains of your on-site folks!

Success Through Teamwork

Coming together is beginning, staying together is progress, and working together as a TEAM is SUCCESS. This four-hour presentation teaches effective team leadership and membership concepts. The focus is communication, conflict resolution, team diversity and team motivation as they relate to a group of human beings working toward a common objective, goal, or “mission.” This is not just a leadership Seminar; rather it is a Seminar for all members of a team. You might call it a “Team Membership” presentation. It ends with a section on decision making from a personal standpoint; that is, how do I “decide” to be an effective team member or leader?

The Resident is Not the Problem

How to Handle Resident Problems and Problem Residents. Sure, the customer is always right . . . but what about when the customer is not right? The interaction with Residents is one of the biggest stress inducers of many apartment personnel. Demanding apartment Residents cause much grief and sometimes burnout of our on-site folks. This three- to four-hour presentation teaches the property management professional how to identify Resident “problems” and “Problem Residents” and provides creative and effective techniques for dealing with both. Proper response to all Residents not only increases Resident retention but also enhances the on-site person’s effectiveness while reducing employee turnover due to so called “Resident abuse.”

The Service Technician as Leasing and Renewal Consultant

Not a seminar to teach your service technicians how to lease apartments, the service technician as leasing and renewal consultant is a half-day presentation that focuses on creating a “team effort” involving all on-site employees in the marketing and re-marketing (retention!) efforts of the apartment community. This presentation instills new pride in the maintenance person’s importance and contribution to the leasing and Resident retention efforts of the property. This is one of our most popular presentations! Topics include:

  • The high cost of a Resident turnover.
  • What Residents REALLY want and how the maintenance department is the primary deliverer of these wants.
  • The service technician’s contribution to the leasing effort.
  • Basic Fair Housing for service technicians.
  • Every apartment community’s Resident retention “Secret Weapon” (Yes, you guessed it!).
  • Maintenance etiquette on the property and in an occupied apartment.
  • How to Do Right . . . even when you don’t feel right.
  • Communication basics – getting what you need as a maintenance professional.

Big League Marketing on a Little League Budget

More than just as a collage of trendy ideas, this presentation teaches the “concepts” of impactful and effective apartment marketing: “People, Product, Price, and Promotion.” The focus is not simply on “advertising” but rather getting all other aspects of good marketing in place before spending those advertising dollars. People selection and development, product preparation, establishing competitive rental rates and incentives, and determining your best target market are discussed as they relate to producing the highest possible Net Operating Income for the community. The fundamental message of BIG LEAGUE MARKETING ON A LITTLE LEAGUE BUDGET is that if you understand and apply the apartment marketing basics, it is not necessary to spend Big League Bucks to make a Big League Impact.

Apartment Dollar and Sense

Apartment Economics for the On-site Employee is a basic (and very interesting) overview of apartment economics. This presentation includes information on current apartment economic and development trends, as well as what to expect in the future. The Seminar looks at the apartment industry from the owner/investor’s point of view, helping the on-site personnel understand why an owner may make certain decisions and policies that on the surface level do not seem to be in the property’s best interest.

Don’t FREAK OUT About Fair Housing – Avoiding Costly Discrimination Complaints in Apartment Management and Leasing and Still have Fun!

Not just another Fair Housing Seminar! This presentation “celebrates” the federal Fair Housing laws and demonstrates how to use these to your benefit in marketing and leasing efforts. Fair Housing issues that impact lease renewals, Resident services, and maintenance personnel are also addressed. This is a very informative, comprehensive, and enjoyable Seminar that will equip the entire on-site team to be fully in compliance with Fair Housing. Who says Fair Housing Seminars can’t be fun?

For Apartment Training And Consulting Services information, contact an Ellis team member.