Now, with social media in the mix, crises happen more often because customers are very quick to share a negative experience and others are quick to share or retweet. And then you have a whole new crisis to handle: a social media crisis.
When you want to discover a new brand, restaurant, or any place of business, would your prefer to call and ask them your qualifying questions, or would you rather do a quick google search to see what the web recommends?If your answer was the latter, you’re not alone.
And because of this, having an online presence via social media has become extremely important for businesses of all sizes.
Social media is crucial for any business, but it plays an even more significant role in multifamily. Social media gives prospects a virtual tour of your community and allows them to get to know you through the voice of your brand. It also gives residents a way to communicate with you, share their living experience, connect with friends and neighbors, and so much more. It is important to understand what they want to see from you on social media.
Your customers and residents are more trusted than any other source when it comes to making purchasing decisions. This even includes your community website. Advocates are 50% more influential than the average customer. They are those happy customers that are willing to promote your brand for free simply because they are passionate about your customer experience and your community.
Each community and every (good) brand has their own unique set of advocates, and if you are smart about it, you can partner with them to create successful marketing strategies and customer experience without busting your budget.
What if you could get your reviews to do the leasing for you? Whether you realize it or not, reviews are already playing a huge role in the sales process. For example, do you know that 84% of millennials say consumer written content on brand sites influences what they buy (Social Trends Report 2013)? Read More
When social media becomes a business initiative, reporting ROI becomes an expectation. A sometimes overwhelming expectation. Unlike traditional marketing, there is almost too much data. The old rules don’t apply, and reporting ROI no longer fits into a perfectly consistent report. It is fluid and we must adapt to the unique characteristics of the social web. Read More
47% of Americans say Facebook is their #1 influencer of purchases (Search Engine Journal). That is a big number, right? This just reminds us that it is more important than ever to use social media with a strategy and a plan in place. Sure, we can post whatever is topical at the moment or the latest thing we have on our mind, but that is not a good long-term social media solution. Read More
84% of millenials say consumer-written content on brand sites influences what they buy (Social Trends Report 2013). As you have probably experienced, reviews play a huge role in the apartment search process. Prospects don’t choose an apartment without reading apartment reviews. And in some cases, they prioritize strong reviews over everything else, including price. This means you should be using your reviews as a marketing tool. Read More
The problem with social media is that it is ALWAYS on. It is exhausting! As a social media professional or as any business person who uses social media, it is far too easy to get enamored with always knowing what is happening. Even to the point that it begins to interfere with your personal life.