Category Archives: Understanding Generational Differences

Move Over Millenials





All of their communication is chat based; short, informal, and instantaneous. Things like email and a corporate job are one and the same; no fun and brutal. They’re extremely pragmatic. In other words, things are dealt with sensibly and realistically….

Posted in: Understanding Generational Differences |

 

Who is Gen Z?





Are you thinking about Gen Z yet? Millennials are about to be old news, and the generation following them has a completely different set of needs and values. This new group is going to be our target renters before we…

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who-are-the-millenials

Who Are the Millennials?





We have talked about the silent generation, but who are the millenials?  They might be one of the most misunderstood groups out there.  However, I will admit that I could be biased.  I am a millennial and proud of it.

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who is the silent generation

Understanding Your Customer: Who Is the Silent Generation





People are living longer than ever.  Nearly 80% of the population now lives past the age of 65.  What does that have to do with apartments?  Well, we spend so much time talking about Millennials and trying to figure out…

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Worklife Flexibility Is #1 Job Requirement for Generation Y





The recession has had an impact on the workplace flexibility movement.  While employers are cutting staff and asking everyone to do more with less, one of the last things on many workers’ minds is asking for any kind of worklife…

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GENERATION Y: The Employee with the Dragon Tattoo





When I have the rare opportunity to communicate face-to-face with an adult (other than my husband) during the week, it is usually with a Gen Y mom. Our children are playmates, even though I had mine at 40 and they…

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OMGDIDUC

Idk y ur calling… jst txt me, k?





Gen Y and the Txting Xperience The digital age spells a new era of communication. Text messaging, mobile phones, and chat forums have spawned a new language, comprising alphanumeric words, acronyms, abbreviations, and those addictive emoticons.  🙂 How is it…

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Business team walking forward

Build the Gen Y Dream Job Culture and They Will Come!





There’s nothing more certain that can be said about humanity than that we most easily connect with those who share similar life experiences and interests. We want all want to be connected to other people, though how, with whom, and…

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relationship

Loyalty and the Y Generation





Loyalty and the Y Generation: When it comes to Brand Trust and Loyalty, Gen Y is Different Gen Y is different. When it comes to brand trust and loyalty they are vastly different from their parents. They have single-handedly flipped…

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Technostuff

BUSTING Baby Boomer Myths: Myth #3





Myth #3: Boomers Don’t Embrace Technology Some people believe technology is only truly embraced by the younger groups (Gen Y) who’ve grown up in a world reliant on it. EMarketer, a New York–based market research company finds that Boomers are…

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